let's get lost


Prim Botanicals is an all-natural beauty and lifestyle brand raised in the Philippines and currently based in New York.
 We are lovers of all things lovely, fresh, restorative and fun. We believe in seriously effective products that never take themselves too seriously. We believe in real beauty and the importance of feeling happy in one's skin. 
 We source as many plush tropical ingredients as possible and work with our in-house esthetician to formulate products that work- and work right away. We craft everything in small batches and, quite literally, whistle (and dance) while we work.
 And, we're suckers for pretty packaging. 
Welcome to the world of Prim.
 

DESIGNED FOR ULTRA-SENSITIVE SKIN LOOKING FOR ULTRA-EFFECTIVE RESULTS.
PRIM BOTANICALS : MAKING THE WORLD A HAPPIER, PRETTIER PLACE... ONE PRIM (NOT PROPER) CUSTOMER AT A TIME.