our story


At Prim we care about 3 things: making products that feel good, making you feel great, and sharing as much happiness as possible.

Our clean, carefully crafted products are designed to add a little spring in your step, wherever you choose to take us and we’ve got you covered from head to toe.

Oh and did we mention we will make you smell amazing? Seriously, you will be sniffing yourself all day. Don’t say we didn’t warn you.

Plus, we give back. Prim is a proud member of 1% for the Planet. Having been born in the Philippines and raised in New York, we’re all about embracing diversity and making you feel comfortable in your skin. And we really care about making your skin feel (and smell!) its best.

So go ahead. Get lost in our scents. Dance in the rain. Roll around in nature, even when that means all you can do is close your eyes in the middle of a crowded city and pretend you're in a field of daisies.
Wherever our botanical blends take you, we're glad to come along for the journey.

Now that you know a little more about us, we'd love to hear from you!